Sustainability, repackaged – the rebranding for Zolar.

Zolar is a leading company in the solar energy sector, committed to making renewable energy more accessible and paving the way for a climate-friendly future for everyone. With its digital-first approach, Zolar is revolutionizing the way people take control of their energy supply.

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We helped Zolar redefine its brand positioning in line with its vision:

"To become one of the most recognizable and successful consumer brands in the green energy sector in Germany and Europe."

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Instead of the bold reds and yellows commonly used in the industry, color selection played a key role in making the brand stand out. Inspired by nature, the new color palette provides a strong visual stage for Zolar’s mission.

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The logo design merges two powerful symbols: the sun and a solar panel. Combined, they form a unique Zolar shape, which—when mirrored—creates the "Z" of Zolar. Have you noticed that the "L" in the logo mimics the angle of a slanted roof? Thoughtful details like these make the brand’s identity modern and forward-thinking.