Privacy Policy

1. Data Controller

Kids Creative Agency UG (haftungsbeschränkt)
Reichenberger Strasse 121

10999 Berlin
Germany

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hello@thekids.eu

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The above address is the responsible entity within the meaning of the General Data Protection Regulation (GDPR).

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2. General Information

We take the protection of your personal data very seriously. This privacy policy informs you about what data we collect, how we process it, and for what purposes. Our website is particularly aimed at children and their guardians. We only process data necessary for optimizing our online presence and for running Google Search Advertising campaigns.

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3. Data Collection and Processing
a) Umami Analytics

Our website uses Umami Analytics as the only web analysis tool.

  • Functionality: Umami Analytics only collects anonymized usage data (e.g., page views, time spent on site, referrer). No personal data or cookies are stored.
  • Purpose: The data helps us analyze website usage and improve its performance.
  • No Data Sharing: These analytics are not shared with third parties.

For more information, refer to Umami Analytics Privacy Policy: https://umami.is/privacy.

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b) Google Search Advertising

We use Google Search Advertising to run targeted search ads.

  • Data Processed: Information about search queries and clicks is collected but only within the scope of ad delivery and optimization.‍
  • No Additional Tracking: We do not use other Google services such as Google Analytics or Facebook Pixel for user behavior tracking.‍
  • Legal Basis: Processing is based on our legitimate interests (Art. 6 (1) lit. f GDPR) to run targeted advertising.

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4. Tracking and Analytics
  • Cookies and tracking technologies: Our website does not use cookies or similar tracking technologies – except for the technically necessary integration of Umami Analytics, which operates without cookies.
  • Tracking systems: We do not use additional tracking systems (e.g., Google Analytics, Facebook Pixel).

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5. Hosting and Server Log Files:

Our website is hosted by Webflow, a service provider based in the USA. Webflow automatically collects and stores information in server log files, which your browser transmits. This includes:

  • Browser type and version
  • Operating system used
  • Referrer URL
  • Hostname of the accessing computer
  • Time of the server request
  • IP address

This data is used solely to ensure the smooth operation of the website and to improve our services.

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Data processing in the USA:
Webflow stores and processes data on servers located in the USA. To ensure an adequate level of data protection, Webflow has implemented Standard Contractual Clauses (SCCs) in compliance with Art. 46 GDPR.
For more information, refer to: https://webflow.com/legal/eu-privacy-policy

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6. Data Security

We implement appropriate technical and organizational measures to protect your personal data from loss, misuse, or unauthorized access. Since Umami Analytics only collects anonymized data, the risk to users is minimal.

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7. Your Rights

You have the right to:

  • Request information about the personal data we store.
  • Request correction, deletion, or restriction of your data.
  • Object to data processing where processing is based on legitimate interest.
  • Withdraw your consent at any time if data processing is based on consent.

To exercise these rights, please contact the data controller listed above.

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8. Changes to This Privacy Policy

We reserve the right to update this privacy policy at any time. The latest version is always available on our website. Please check back regularly for updates.

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Last updated: February 2025

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If you have any questions or concerns about data protection, please feel free to contact us.