A Compassionate Brand Identity for Ovom – Focused on Fertility

Ovom is an innovative fertility clinic that combines cutting-edge technology and artificial intelligence with personalized care. Under the motto "Redefining your fertility journey by making it about you," Ovom places the individual needs of its patients at the center, offering tailored solutions to support them on their path to parenthood.

Our design approach focused on visualizing Ovom’s patient-first philosophy. The core of the new branding is an illustration system that utilizes Moiré effects and dynamic lines to symbolize the unique fertility journey of each patient. The typography and color palette were carefully selected to evoke calm and trust while also reflecting Ovom’s innovative use of AI and its expertise in fertility treatments.

Branding
Website&App
Client
Ovom
Industry
AI, Healthtech
Scope
Logo, typography, color palette, brand guidelines, website
Ovom rebranding website mobile and tablet mockup
Ovom rebranding brochure mockup

A calming aesthetic

Thoughtful typography and soft colors create an inviting atmosphere that conveys trust and professionalism.

Ovom rebranding logo with brand imagery

A diverse and empathetic visual world, created with AI

Just like Ovom, we leveraged artificial intelligence to craft a visual language that embodies diversity and warmth.

Ovom rebranding brand imagery
Ovom rebranding brand elements
Ovom rebranding apple watch app mockup
Ovom rebranding brochure mockup

Kind words from our clients

Liza Engel-Lambert
Head of Planning & Resources, Swisscom
“I really think kids believe in what they're talking about. It is contagious to watch them enjoy their work.”
Liza Engel-Lambert
Head of Planning & Resources, Swisscom
Nils Hoffmann
Managing Director, Possible
“A top team of senior experts who are really active in the project. Balanced and always available. We also navigated difficult situations in the process very well and supported us.”
Nils Hoffmann
Managing Director, Possible
André Hefti
Head of Marketing & Productions,
Swiss Tourism
“Working with kids was super pleasant from A to Z.”
André Hefti
Head of Marketing & Productions,
Swiss Tourism
Louis Chang
Creative Director, WEB3 Foundation
“It was a pleasure working with kids. Her ability to create a powerful story when developing the web3 brand impressed me.”
Louis Chang
Creative Director, WEB3 Foundation

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