From sketch to reality – The rebranding of Possible

Possible is a GovTech pioneer, bridging the gap between public administration and the tech world. Their interdisciplinary team—made up of public sector experts, strategy consultants, tech enthusiasts, and researchers—operates at the intersection of technology, consulting, and innovation. Their goal? To restore faith in the digital transformation of the public sector and change the way digitalization is approached and implemented in government.

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Possible approached us for a complete rebranding, including the development of a new name. We focused on their core ambition: turning ideas into reality. This concept guided our work in brand strategy and design.

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We created illustrations using simple shapes and sketch-like lines that seamlessly transition into real images, symbolizing the process of bringing concepts to life.

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The chosen typography—a blend of sans-serif and serif elements—reflects Possible’s ability to merge fresh ideas with established structures. Meanwhile, the warm and inviting color palette highlights the human and approachable nature of Possible’s consulting work.