Challenging the rules – with Advance.
Advance is a Swiss organization dedicated to gender equality business. Through a network of leading companies, Advance offers programs that support women in reaching leadership positions and help businesses actively foster equality. Advance firmly believes that diversity is not just a moral imperative but also makes economic sense.
With the campaign "What if kids played by adult rules?", we aimed to highlight structural inequalities and stereotypical role models—delivering a powerful message that sparks conversation.
The video campaign illustrates what happens when children apply “adult rules” to their play—such as being underrepresented or having fewer opportunities. By contrasting childhood play with real-world injustices, the campaign makes the issue of workplace equality undeniably clear.
Storytelling through emotions
With emotional storytelling and powerful visuals, the campaign encourages reflection and action.
"What stood out most was the creative ingenuity of kids creative agency. Their ability to develop fresh, unexpected ideas perfectly aligned with our values and goals is impressive. Their creative direction always manages to connect with our audiences on a human and emotional level."
Alexandra Rhiner, Communications Manager, Advance
Kind words from our clients
.webp)
“I really think kids believe in what they're talking about. It is contagious to watch them enjoy their work.”
.webp)
“A top team of senior experts who are really active in the project. Balanced and always available. We also navigated difficult situations in the process very well and supported us.”
.webp)
“Working with kids was super pleasant from A to Z.”
Swiss Tourism
.webp)
“It was a pleasure working with kids. Her ability to create a powerful story when developing the web3 brand impressed me.”
Ready to get started?
Together we bring your vision to life.
View our projects
See how we deliver impact – from branding and web design to campaigns.