Jag2

BRIEF

To identify the potential of a new product, create a universe for it, and define the go-to-market strategy.

Jag3

THE PROCESS

We implemented the ‘Double Diamond’ (Discover, Define, Develop, Deliver) as a creative process, and with this fun and inclusive approach, the Jägermeister team was able to de-velop concrete ideas in the four core areas of naming, activation, rituals and tasting in a timely manny and while leveraging on the core consumer insights.

Jag4

TOPICS COVERED

Naming

Activation

Rituals

Storytelling

Launch Strategy

Testing Procedure

Stage-gate Roadmap

Jag2
Jag5

RESULTS

Jägermeister’s team jumped miles ahead in the journey towards product launch, using fast, fun design thinking stages, with rapid testing, feedback, and iteration cycles.

“The workshop not only brought the global team closer together but we have created an entire product world in a short time and have a concrete plan for the tests and market launch phase.”
Conny Sutor (Global Brand Activation Manager at Jägermeister)